Brand knowledge for distributed frontline teams
Short audio episodes that teach frontline teams the brands they work with.
Podcast-style episodes of a few minutes, on staff’s own phone, in 35+ languages written natively rather than translated — with the data to show what got through.
Tell us about your teams. We reply within one working day, with a sample episode in a language of your choosing.
Five minutes on a break, and one more person can tell the story properly.
Choose your side
One platform. Three ways in.
Narraid works between the brands, the teams that sell, pour and serve them, and the agencies that staff the floor. Start where you are.
FOR BRAND OWNERS
Reach every person selling your brand.
At every retailer, in every market, in their own language — with the data to show what got through.
See how it works →
FOR RETAIL & HOSPITALITY
Every brand your teams work with, in one app.
Stores, airports, hotels, bars, restaurants and lounges: short episodes on staff’s own phone, in their own language.
See how it works →
FOR AGENCIES
Your staff are the brand for thirty seconds.
Keep promoters and field teams brand-fluent for the whole run — every rotation, every new starter.
See how it works →
Why Narraid exists
The person who decides the sale is the one nobody manages to reach.
In multi-brand retail and hospitality, the last conversation before a purchase is with a member of staff representing hundreds of brands, often in their second or third language, who may never have been told the story of the product in their hand.
01
Reach
Field trainers cover the flagships. The long tail of doors sees someone once or twice a year, if at all.
02
Recency
Turnover outruns the training calendar. By the next visit, much of the team has changed.
03
Language
A session held in English rarely survives the next shift on a floor that speaks twenty languages.
04
Format
Every brand arrives in its own portal, PDF, video or session. Nothing lands in one place.
How it works
Share it once. It reaches every frontline team.
Brands already have the material. It just never reaches the floor in a usable form. Narraid treats this as a distribution problem, not a training one.
1
You share
Guidelines, product sheets, launch decks — the material you already have.
2
Narraid creates
Our AI writes a new native script per language, produced as a two-voice conversation, with a quiz.
3
You approve
You hear every language version and sign it off before anything goes live.
4
Teams listen — and you see it
Staff listen in the Narraid app; you follow listening, completion and quiz results on the dashboard.
Brand knowledge is where most partners start. The same format also carries cultural knowledge, service skills and an operator’s own priorities, for any workforce spread across sites and shifts.
Learning by listening
Reading and watching take time out of the day. Listening fits into it.
Frontline teams already listen to hours of audio every week. Narraid puts the brand into a habit they already have — on the commute, on a break, on the walk in from the station.
In the gaps of the day
Eyes and hands stay free. Nobody comes off the floor to learn.
Two voices, one story
A natural conversation, not a voice reading out a brochure.
In the language they think in
Written natively per language and market, never translated word for word.
Built to be finished
Episodes of a few minutes, a quiz after each one, badges and streaks.
Adds to physical training
With groundwork and refreshers in the app, trainers reach more doors in person, not fewer.
Hear it
One episode. Twelve languages.
Press play and the same episode moves through twelve languages — or pick one.
The platform
An app for the floor. A dashboard for the office.
Two connected products: the Narraid app on iPhone and Android, and the partner dashboard where brands and operators see who listened, what was completed and how brand knowledge is tracking.
STAFF APP
Built to be finished
Episodes of a few minutes, a quiz after each one, badges, streaks and a live transcript. Progress stays with the person when they change store or employer.
PARTNER DASHBOARD
See exactly what got through
Listening, completion and quiz results per retailer, market, site and episode — for brand teams, head offices and every site manager.
EU hosting certified to ISO/IEC 27001 · GDPR compliant · the brand approves every language · your material is never used to train AI models.
“We are not here to replace anyone’s training team. We are here so their trainers can reach more doors, not fewer.”
Melvin Broekaart, Founder & CEO · 20+ years in airport commerce, former TFWA Board member
