In multi-brand retail your brand shares the floor with hundreds of others, and the teams turn over faster than any training programme can reach them. Narraid closes that gap with short, native-language audio episodes that frontline staff actually finish — and gives you the data to prove it.
Brand trainings reach a handful of your people, once or twice a year, usually in a language that isn’t theirs. Narraid brings brand knowledge to every one of your staff as short audio episodes on their own phone, in their own language — funded by the brands.
Every brand owner we meet already invests in training. The gap isn’t effort or content — it’s reach, recency and language.
Your staff want to know the products. The way brand knowledge is delivered today simply doesn’t survive contact with a live retail operation.
Field teams cover the flagships. The long tail of doors — the majority of your volume in travel retail — sees someone once or twice a year, if at all.
Seasonal contracts, transfers between terminals, agency staff. By the time your trainer returns, a good share of the people who met them have moved on.
A webinar in English lands with a team for whom it is a second or third language. Comprehension drops, confidence drops, and most of it is gone by the next shift.
Decks, printed guides and LMS invitations disappear into the retailer’s organisation. You have no line of sight into who learned what, in which market.
And they reach the people who happened to be rostered that morning. Everyone else gets a summary from a colleague, or nothing.
Your newest staff are often the ones facing customers at the busiest hours — with the least product knowledge behind them.
The training speaks one. Native-language delivery is not a nicety here; it is the difference between a team that remembers and a team that nods politely.
A portal from one, a PDF from another, a video for the screens from a third, a session scheduled by a fourth. Nothing lands in one place, so nothing is easy to find.
Independent market research quantifies how much of the purchase decision is still made in the final conversation on the floor.
Of shoppers chose which product to buy based on staff guidance.
Of customers say they would not have purchased without staff guidance.
In luxury retail — the category where knowledgeable staff matter most.
Narraid is two connected things: the free app your retail partners’ frontline staff listen on, and the partner dashboard where your team watches it happen — per retailer, per market, per launch.
Narraid is two connected things: a free app for every member of your floor staff, and a dashboard for the people who run them — at head office and in the stores.
Free on iPhone and Android. Episodes of a few minutes, in 25+ languages written natively rather than translated. Quizzes, badges and streaks, because finishing is the entire point.
Staff listen on the commute, in the few minutes of a break, crossing the car park, walking the length of the terminal — not standing on the shop floor.
Real-time visibility into who is listening, what they have completed and how brand knowledge confidence is tracking — broken down by retailer, by market and by launch.
It is the proof point your retail partners ask for, and the oversight your own team has never had over multibrand floor staff.
Included at no cost, with logins for your head office and for your store managers — not just one report that lands at HQ.
Participation, episode completion and brand knowledge confidence per store, so you can see which teams are ready for the season and which need attention before it starts.
What changes on the shop floor, and what you can finally see from your desk.
Concretely — including what it costs you and what it asks of you.
Not only the flagship counters your trainers can physically visit. Every retail partner, every location, every new starter who joined after the last visit — continuously, in 25+ languages.
We are not competing with physical training; we add to it. When the groundwork and the refreshers happen in the app, the same team can run shorter, less frequent sessions and therefore reach more locations in person — plus the languages your trainers don’t speak and the doors nobody has ever visited.
For the people who joined after your trainer left, and for the ones whose memory of your last launch is already fading. Always available, always the current version.
Your heritage, your differentiators, your hero SKUs told the same way at every retailer — instead of whatever each floor happens to remember.
One handover, instead of a PDF for one partner, a SCORM package for another and a webinar on a third’s date. One version, updated in one place, current everywhere.
Who listened, where and how often, per retailer, market and launch — the proof your retail partners want, and visibility your team has never had.
There is a list price, and it is waived against agreed commitments — access to your teams and support for adoption. No licensing fees, no per-user charges, no IT integration cost. Brand owners fund the content.
Instead of a portal from one brand, a PDF from another and a session from a third, your staff open one app and find the brands they actually sell — one place to look, one habit to build.
Episodes are minutes long and happen on their own phone, on the way in or on a break. No classroom hours to schedule in the middle of the season, and no cover to arrange.
A new starter gets consistent brand knowledge from day one, whatever their location, shift or language — instead of waiting months for the next brand visit.
25+ languages, written natively rather than translated. Comprehension, confidence and recall all move together, and so does the quality of the conversation with the customer.
Included at no cost. Participation, completion and brand knowledge confidence per store, so you know which teams are ready for peak and which need attention.
Optional, and paid: we can also produce episodes about your own priorities rather than a brand’s — peak-season readiness, operational reminders, local market context, your own bestsellers.
What we ask for: the material you already have. Guidelines, product sheets, launch decks — we handle production, localisation and distribution from there.
Brand guidelines, product sheets, key messages and campaign priorities. You point at the hero SKUs and the differentiators that matter.
We turn your material into conversational episodes in 25+ languages, with embedded quizzes. Live within days, and we handle production, localisation and distribution.
Frontline teams listen on the free Narraid app — and you watch the engagement come in on the dashboard.
Agree that your teams may use Narraid and help us reach them. That access, and your support for adoption, are the commitments the fee is waived against.
The brands on your shelves pay for their episodes. Your staff get a growing library covering the brands they actually sell.
Downloads, completion and knowledge confidence per store, on a dashboard your HQ and store managers can open themselves.
Narraid’s method is grounded in independent academic research, summarised in our Learning by Listening white paper.
We come to you — your booth in the Palais, your showroom in town, or over breakfast or lunch, whichever fits between your other meetings. Pick a slot and tell us where.
